Is your UK seafood company ready for the next generation workforce?

The future of your seafood business depends on your ability to grow and evolve — and that starts with building a strong team. Attracting top talent is essential, and this is where your employer branding strategy becomes a key factor in staying competitive.

According to Forbes, millennials are set to make up 75% of the workforce by 2025, with Gen Z following closely behind. These two generations are reshaping the workplace, bringing new expectations and demands. For companies in the UK seafood industry, the need to adapt is more urgent than ever.

The UK Seafood Industry is currently facing recruitment challenges across the fisheries and seafood processing sectors, leading to intensified competition for talent. To overcome these obstacles, it’s crucial to understand what motivates the emerging workforce.

The oldest members of Gen Z are now 26 years old, and both millennials and Gen Z have grown up in a digital-first world. They expect work processes to be streamlined, digitized, and automated wherever possible.

For seafood companies across the world, and specifically in the UK, this means that investing in technology is no longer optional — it’s a necessity. To effectively attract and engage this tech-savvy generation, your employer branding strategy must reflect your commitment to innovation and modern work environments.

So where can Maritech help?

We provide cutting-edge seafood software solutions designed to automate and optimize every stage of the supply chain — from production to processing, packing, trading, and logistics. Our technology empowers your company with greater transparency, control, and efficiency, ensuring you stay competitive in the rapidly evolving seafood industry.

With the millennial generation soon to dominate the workforce and Gen Z close behind, staying ahead means positioning your company as an innovative and attractive employer. By embracing digital solutions, your seafood business can appeal to the expectations of the next generation and overcome the recruitment challenges facing the UK seafood industry.

Investing in technology isn’t just about operational efficiency — it’s about strengthening your employer branding strategy to secure the talent you need to thrive in the future.