Eastbound Seafood chooses Maritech

We are happy to share the news that Eastbound Seafood chooses Maritech to boost efficient and timely delivery and traceability of their high-quality seafood products.

An integrated value chain

We are delighted to welcome Eastbound Seafood as the newest member of the Maritech DigitalSeafoodTM Purchase & Sales family, using our premiere cloud-based software suite for its sales operations across Canada, the USA, and Asia.

DGS Purchase & Sales is tailored to manage seafood sales by ensuring a full company overview, with stringent tracking and control operative throughout the value chain. Developed based on industry best practices, the solution is the core tool in our cloud based DigitalSeafood™ platform in Microsoft Azure.

“Our company has worked closely with local seafood producers and built a network of connections and markets across Canada and internationally. In adopting Maritech’s cloud-based tools, we can further ensure visibility and collaboration throughout our entire supply chain, digitally integrating buying, selling, documentation, and regulatory tasks to ensure the best customer experience possible,” says Jeff Legge, Owner Eastbound Seafood.

About Eastbound Seafood

Eastbound Seafood supplies fresh and frozen seafood to retailers and markets, the food service industry, and seafood companies across Canada, the USA, and Asia.

Based in Dartmouth, NS, the company sources seafood worldwide and has built a reputation for quality products and service.

Eastbound Seafoods chooses Maritech DGS Purchase & Sales

Ensuring traceability

“We, our partners, and our suppliers, are committed to responsible stewardship of our valuable and finite ocean resources,” says Legge.

“Investing in technology is a decisive factor in helping us achieve our goals of reducing our environmental footprint and ensuring traceability of our seafood products while better delivering responsive, hands-on customer service. We are pleased to partner with Maritech, who share our vision of seafood’s sustainable future.”

Kristjan Kristjansson,Maritech North America
Kristjan Kristjansson, Maritech North America. Credit: Cooked Photography

 

“Our cloud-based solutions mean that Eastbound Seafood can offer even faster and more deeply integrated collaboration with its partners to ensure smooth and rapid delivery of products backed by seamless documentation,” observes Kristjan Kristjansson, Sales Manager, Maritech NA.

“We are proud to be a partner in Eastbound Seafood’s commitment to industry innovation while preserving and fostering relationships in the very best tradition of the seafood industry.”

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All set for growth

They are veterans of the seafood software industry – experienced and enthusiastic. Now they are gearing up for the next wave.

Meet our Halifax team!

 

There is a buzz around our Halifax, NS office these days.

Equipped with world-leading cloud software tailored for seafood – that incorporates all the vast experience developed with our customers over the last few decades, our team could not be more excited about the possibilities for the future.

“For the past two years, our team has been working closely with our colleagues in Norway to create the next generation of seafood software tools. We are thrilled to finally be able to share this with our customers in North America,” says Will Greenwood, Operations Manager, Maritech Halifax.

Photo caption: Sean Green, Scott Rideout, Will Greenwood, Robert Oldeide, Sophie Richard, Cory Deering, Kristjan Kristjansson. Andrea Riser and Kjell Jørgensen were not present when this photo was taken. Credit: Cooked Photography.

 

 

“We are a forward-leaning company with a strong history behind us and we are now taking our businesses to the next level. In recent years, we have made major strategic and operational promises to ready ourselves for the future – one that will be shaped by best-of-breed cloud tools, not the mammoth and inflexible on-premise solutions of old.

For our clients, this is a positive change in terms of enhancement and adapting to the new changing world to stay ahead of their competition. It says a lot about both their willingness to innovate and their ability to implement their vision. That’s impressive.”

 

Broader opportunity for smaller seafood operations

The new software is drawing broad attention from seafood producers, traders and processors of all sizes and within all segments – large global corporations as well as smaller companies.

“Maritech’s cloud-based DigitalSeafoodTM platform has really meant that sophisticated digital systems that would once have been out of reach for small operators are now readily available with absolutely no huge up-front capital costs and complex IT implementation cycles,” says Kristjan Kristjansson, Sales Manager, Maritech North America.

“There is no doubt that for many companies, new digital tools can lead to a considerable increase in efficiency and profitability. As well as other positive effects, such as improved sustainability, easier reporting, and reduced manual workloads. I am happy to see that these opportunities are now available to everyone in the industry.”

The seafood guy

He knows what he is talking about.

Kristjan, originally from Iceland, has worked in seafood his entire career, starting in processing, packing, and preparing orders throughout high school and his studies in Canada. After a brief stay back in Iceland working in the banking industry, he returned to seafood with Ocean Choice International as a Sales Manager working out of their UK office.

He returned to Canada in 2010 and worked in seafood trading for both Nordic Brokers and Prime Catch Canada. More recently, he was a Sales Manager at Clearwater Seafood, where he worked until he joined Maritech in Halifax in May 2021.

Kristjan Kristjansson,Maritech North America

Easy to get started

Kristjan says it is easier than ever for companies to get started, and that they receive a lot of positive feedback on the software.

“We have seen, for example, one of our small DigitalSeafoodTM Purchase and Sales software customers, who is based in New Jersey, be fully set up and running our software to manage international seafood sales operations within the space of a week.

In addition to our core Purchase and Sales software suite, we provide integrations to our own solutions with labeling and packing systems, logistics, quality, claims, and IoT, as well as open, standards-based data integrations to 3rd party systems such as accounting, ERP, or even governmental reporting. This kind of flexibility is revolutionizing the way seafood companies can now do business.”

Traceability – sustainability 

Maritech’s philosophy isn’t just focused on helping companies manage processes more efficiently, enhancing their profitability and bottom line. “Every member of our team is deeply committed to placing sustainability at the center of all we do, says Kjell Jorgensen, Managing Director, Maritech North America.

“We see it as our unapologetic duty, as well as a major opportunity, to help our customers to do business more sustainably. Being sustainable in the seafood industry means not only implementing environmentally sound methods from harvest to plate, but also being able to prove it and measure its effectiveness.

The importance of traceability to tell the story of the fish, where it came from, and how, is now more important than ever for what is the most globally traded commodity in the world. These details can only be provided though software’s ability to digitally manage and pass the data along the entire supply chain.”

Kjell Jørgensen - Director Global Services Maritech

Collaboration is foundational

Helping each other, innovating together, and passion for seafood are three of our official corporate values, and we believe that our company culture is essential to reaching our goals.

“I’ve appreciated being encouraged and able to implement change in my business unit, speak up, and provide my opinion, which is so different from many other companies,” says Cory Deering, Support Manager.

“This follows through to our customers, whom we work with closely, as partners and as friends. We have, together, for the more than twenty years I have been with Maritech, collaborated on building tools that uniquely fit the seafood industry. It is what makes us unique.”

Cory Deering, Maritech North America

Meet our new leader in North America

We are pleased to present our new Managing Director of Maritech Dynamics Ltd., and ambitious plans for scaling in Canada and the United States.

Extensive international experience

Global project teams, world-leading cloud solutions, and deep seafood-industry competence are the essentials, as Maritech now is heading for new milestones in the North American market.

As a part of the new North American growth strategy, Kjell Jørgensen has taken on the role of new Managing Director of Maritech Dynamics Ltd. on March 31st. Mr. Jørgensen has extensive international experience in the IT industry, ranging from COO and Managing Director in Star Information Systems, five years of working for Merit in Switzerland, to two years for Logica, commuting to India. Prior to his new role, Mr. Jørgensen has served as Director of Global Services and responsible for Business Solutions in Maritech. Mr. Jørgensen is moving to Canada as soon as possible and says he is looking forward to joining the team in Halifax.

With over 45 years of experience spearheading technological innovation in the seafood industry, Maritech has established its position as the biggest global provider of software tailored for seafood. In recent years the company has invested heavily in forging a strong international team and in developing our best-of-breed cloud portfolio, DigitalSeafood; built in Microsoft Azure, and tailored for global seafood trade and production. Maritech has been present in North America since 1998, through Canadian subsidiary Maritech Dynamics Ltd headquartered in Halifax, NS and with a satellite US division, Maritech Dynamics US, based out of Seattle. Maritech Dynamics has now become a fully integrated part of Maritech, working closely with the rest of the global organization in cross-functional project teams.

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Re-thinking seafood processes

“We have great opportunities ahead of us, and the best employees onboard”, says Kjell Jørgensen. “I am eager to get out in the field and connect with our existing and potential customers again. We are the global leader within process support to the seafood industry, with broad competence in all areas of the value chain. There is an enormous, untapped potential in the North American seafood industry related to new technology and digitalization. The seafood industry has always been innovative, and we experience a strong pull in the market related to our field of competence. Companies of all sizes, in all segments, express curiosity and openness related to new, digital tools and the possibilities they represent.”

“We always choose to use the latest technology and will always be at the forefront,” he continues. “Both in terms of functionality and user-friendliness, Microsoft Azure gives us the opportunities, flexibility and security we need to be at the top of the world and means that customers get the maximum benefit from choosing a cloud solution from us. We can use advanced Microsoft tools in the development of our own software, and Microsoft’s infrastructure and expertise to operate and deliver our solutions to customers worldwide. It is easy to scale the number of users and capacity up / down as needed, we can guarantee the uptime – and most importantly, the security.”

The new Managing Director of Maritech Dynamics emphasizes the fact that all successful digitalization projects require re-thinking of structure and processes.

“Solutions is one aspect; process competence may actually be equally important. Our experience is that it is critical to review the processes in your company when you are starting a new software implementation project. Together we explore how customers can solve their challenges within standards of a solution. It can be challenging, but I dare to claim that it is always worth the extra efforts.”

Local focus with a global reach

“We have been an integral part of the evolution of seafood companies, both in Norway and in North America, organically developing our software solutions for and with them as they themselves have developed. We have long lasting partnerships with our customers, and we have gained a reputation of trust within the seafood sector. We are grateful to have these close relationships with innovative and demanding customers in our home markets. Through close dialogue with our customers, we believe we are capturing the requirements of our industry and will be instrumental in delivering the next steps in digitalization of the North American seafood industry.”

“The challenges of the last year have shown, more than ever before, the vital role that technology plays,” Jørgensen concludes. “Our cloud-enabled digital suite provides new models and best practices that empower collaboration and efficiency in new ways, not only by streamlining processes and making workflows more efficient, but presenting tremendous new revenue and value producing opportunities for our customers. Ranging from seafood-tailored big data analytics to help spot emerging market trends and pricing opportunities, to revolutionary new quality control mechanisms, Maritech is laser-focused on delivering the technology tools seafood companies need to make quicker, smarter, data-based decisions, streamline their processes, solve problems, and remove collaborative barriers.”

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