Nova Sea

Customer Case – Purchase & Sales

“We continue our digital transformation journey by embracing cloud technology to streamline our processes,” Birkeland says.

Based in Lovund, Nova Sea AS is one of the largest producers of farmed salmon in Northern Norway. They have aquaculture facilities along the entire Helgeland coast and exports salmon to customers worldwide.

– For us, Maritech was a well-considered and natural choice. Geir Johan Birkeland, Former Head of IT at Nova Sea.

Innovation & Quality

“We have already worked closely with Maritech in the pre-project we conducted last year, and we find them to be a solid partner. Innovation and quality are essential common denominators; we challenge each other and make each other even better.

The new cloud software will enhance efficiency across various departments within our company, from coordination to sales, invoicing, and accounting. This will provide us with better control and create synergies beyond the functions directly involved in the project.”  

A highly innovative customer 

“Nova Sea is a highly innovative and technology-driven company, and we are proud that they have chosen us,” said Klas Vangen, VP Sales at Maritech. 

“They produce premium products, have a strong focus on sustainability and technology, and their team is exceptionally skilled. We have learned a lot from them through our work together in recent months. Their expertise and dedication are crucial to Nova Sea’s success and have also added significant value to our collaboration. We look forward to achieving new milestones together and helping them continue increasing their growth.”

About Nova Sea

A Norwegian success story: Packed in plastic bags, the first farmed salmon arrived aboard a sea plane that landed in Lovund in 1972.

The original Nova Sea AS was established as a fish processing company at Naustholmen in Lovund in 1985. Since then, its development has been nothing short of remarkable.

Their vision is “The perfect balance”. Their values are: Local, Responsible, Competent and Proud.

Nova Sea chose Maritech Cloud

Salmon Evolution chose Maritech

Land-based farmer Salmon Evolution use our cloud software to handle all processes related to their seafood sales and inventory management.

A natural choice

In 2022, Salmon Evolution implemented Maritech Purchase & Sales, our leading cloud solution tailored for all processes related to seafood sales – inventory, invoicing, claims and more.

“Maritech was a natural choice for us,” says Odd Frode Roaldsnes, CCO in Salmon Evolution. “We are cooperating closely with Vikenco, who will handle all packing and processing of our land-based salmon, and we target seamless integrations between our systems and their production, packing, and processing solutions. We believe in digitalization, and sharing the Maritech platform with Vikenco, will enable an efficient dataflow that will give us valuable insights about our high-quality land-based salmon, and how we continuously can improve product quality, and our Sales departments efficiency when we connect new trading- and documentation tools. ”

“We believe that modern, secure, and user-friendly cloud solutions are essential to running our sales processes as smoothly as possible. As Maritech´s cloud platform is built specifically for the seafood value chain, and hosted in Microsoft Azure, we get the process support we need, combined with Microsoft scalable, state-of-the-art infrastructure and functionality. We know Maritech well, as a solid and competent partner and advisor.”

About Salmon Evolution

Salmon Evolution is a land-based salmon farmer, listed on the Oslo Stock Exchange, established in 2017 to pursue salmon farming on land. The company´s first facility is under construction on the Norwegian west coast at Indre Harøy in Møre og Romsdal county. Salmon Evolution´s strategic location ensures that they can adopt the most suitable technology for farming fish on land, with unmatched access to fresh seawater, aquaculture competence, 100 % renewable energy, and an established infrastructure.

The first construction phase will provide an annual roundweight capacity of 9 000 tonnes of fish, rising to 36 000 tonnes on completion. The global expansion plan envisages a total output of about 70 000 annual tonnes. Phase 1 is scheduled to be completed in the fourth quarter of 2022.

In 2021, Salmon Evolution formed a close partnership with Dongwon South Korea’s Dongwon Industries, one of the world’s leading seafood companies, to build a fish farm on land in South Korea.

Land-based farmer Salmon Evolution chose cloud-based trading software from Maritech

Extremely professional

“Salmon Evolution is a highly innovative company with a forward-leaning team, and we are very happy to have been chosen as one of their partners,” says Klas Vangen, VP Sales, Maritech.

“They are extremely professional and easy to cooperate with, always focusing on finding optimal solutions. We share the same ambitions of being world-leading and unique within our segments while creating considerable value for our customers and owners. We are looking forward to our further cooperation and are proud that we get to take part in the Salmon Evolution journey.”

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Closing the lobster traceability gap

Atlantic Lobster comes from one of the most sustainable fisheries in the world. But can the seafood processors and seafood exporters of this remarkable product actually prove it?

Complex traceability for frozen and processed lobster

The Atlantic lobster industry has made great strides in recent decades in establishing itself as one of the most environmentally sound and sustainable fisheries out there, with many undergoing the stringent requirements of MSC certification. Indeed, the value of Canadian lobster exports topped $3.2 billion last year — the highest ever and more than $700 million higher than pre-pandemic levels, according to new trade data.

For live lobsters, the traceability chain is fairly direct. For frozen and processed lobster products, however, which account for over 60% of the overall export value, traceability is far more complex. This complexity necessitates the use of advanced seafood traceability software and seafood processing software to ensure accuracy and compliance.

When the Canadian Lobster Council first introduced its Lobster Traceability Pilot Project in January, 2015, it identified a number of challenges facing the Atlantic Canada lobster industry in implementing seafood traceability systems. These systems are needed to verify, both for consumers and for regulatory purposes, that the lobster being sold is indeed what the label says it is. Moreover, adherence to FDA seafood labeling requirements and general seafood labeling requirements is crucial for maintaining market trust and regulatory compliance.

The challenges include:

  • Relatively high number of suppliers and consequently high number of data entries, which can be managed more efficiently with fish processing software.
  • A single finished product can contain lobster from multiple suppliers, making fish traceability essential.
  • Need to extend a batch (lot) production over several days, which can be streamlined with seafood processing solutions.
  • Tracking of lobster throughout complex production processes, from harvest to export, requiring robust seafood distribution software.
  • Tracking lobsters in holding pond, a task that can be facilitated by seafood traceability software.

 

 

The seafood logistics involved in the export process also add layers of complexity. Assessment and management of seafood safety and quality are critical to ensuring that the products meet international standards. The importance of a trace register for seafood cannot be overstated, as it helps in maintaining a transparent supply chain and supports the overall fishery export process.

The advancements in seafood processing solutions have thus become indispensable tools for the industry, enabling better management of seafood export logistics and adherence to regulatory standards.

Broader opportunity for lobster operations

Past attempts to adopt digital seafood traceability systems throughout the lobster value chain have been both significantly expensive and cumbersome to put into operation, with long and inflexible implementation cycles and costly customizations. Maritech’s cloud based seafood ERP software are changing all that and now include new modifications tailored for the lobster industry. The new seafood software is drawing broad attention from seafood producers, exporters, and processors of all sizes and within all segments – large global corporations as well as smaller companies.

The launch of our cloud based seafood ERP software, has really meant that sophisticated digital systems that would once have been out of reach for small operators are now readily available with absolutely no huge up-front capital costs and complex IT implementation cycles. This advancement supports better seafood traceability, ensuring compliance with seafood labeling requirements and FDA seafood labeling requirements. The availability of such solutions is transforming the seafood logistics involved in lobster processing and export, making it easier for businesses to manage the assessment and management of seafood safety and quality.

A new era of lobster business

There is no doubt that for many companies, new cloud based seafood software with digital traceability systems can lead to a considerable increase in efficiency and profitability. As well as other positive effects, such as improved sustainability, easier reporting, and reduced manual workloads.

Now it is easier than ever for companies to get started. At Maritech, we have many examples on successful seafood digitalisation projects, one of our small Maritech Purchase and Sales software customers, who is based in New Jersey, was fully set up and running our software to manage international seafood sales operations within the space of a week. In addition to our core Purchase and Sales, we provide integrations to our own solutions with labeling and packing systems, our new cloud based Transport Management System for logistics and transport companies, quality tracking, claims, and IoT.

This kind of flexibility is revolutionizing the way lobster companies can now do business, making it easier to comply with FDA seafood labeling requirements and general seafood labeling requirements, while enhancing seafood traceability and improving the assessment and management of seafood safety and quality.

Eastbound Seafood chooses Maritech

We are happy to share the news that Eastbound Seafood chooses Maritech to boost efficient and timely delivery and traceability of their high-quality seafood products.

An integrated value chain

We are delighted to welcome Eastbound Seafood as the newest member of the Maritech DigitalSeafoodTM Purchase & Sales family, using our premiere cloud-based software suite for its sales operations across Canada, the USA, and Asia.

DGS Purchase & Sales is tailored to manage seafood sales by ensuring a full company overview, with stringent tracking and control operative throughout the value chain. Developed based on industry best practices, the solution is the core tool in our cloud based DigitalSeafood™ platform in Microsoft Azure.

“Our company has worked closely with local seafood producers and built a network of connections and markets across Canada and internationally. In adopting Maritech’s cloud-based tools, we can further ensure visibility and collaboration throughout our entire supply chain, digitally integrating buying, selling, documentation, and regulatory tasks to ensure the best customer experience possible,” says Jeff Legge, Owner Eastbound Seafood.

About Eastbound Seafood

Eastbound Seafood supplies fresh and frozen seafood to retailers and markets, the food service industry, and seafood companies across Canada, the USA, and Asia.

Based in Dartmouth, NS, the company sources seafood worldwide and has built a reputation for quality products and service.

Eastbound Seafoods chooses Maritech DGS Purchase & Sales

Ensuring traceability

“We, our partners, and our suppliers, are committed to responsible stewardship of our valuable and finite ocean resources,” says Legge.

“Investing in technology is a decisive factor in helping us achieve our goals of reducing our environmental footprint and ensuring traceability of our seafood products while better delivering responsive, hands-on customer service. We are pleased to partner with Maritech, who share our vision of seafood’s sustainable future.”

Kristjan Kristjansson,Maritech North America
Kristjan Kristjansson, Maritech North America. Credit: Cooked Photography

 

“Our cloud-based solutions mean that Eastbound Seafood can offer even faster and more deeply integrated collaboration with its partners to ensure smooth and rapid delivery of products backed by seamless documentation,” observes Kristjan Kristjansson, Sales Manager, Maritech NA.

“We are proud to be a partner in Eastbound Seafood’s commitment to industry innovation while preserving and fostering relationships in the very best tradition of the seafood industry.”

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