A digital mindset
– Digitalization is a very important part of our company culture, says Pure Norwegian Seafood CEO, Eldar Henden.
He says that it was above all the desire for better reporting that led to them wanting to be a pilot customer when DGS Purchase & Sales was launched. “Some reports have been cumbersome in our old system, and we have – like many in the industry – complex needs. For us, it is therefore of great importance that Analytics is part of the new solution, so that we can easily extract the data we need. The ambition is to have a system that runs in real time – or as closely as desired. We need to get all the data first. Among other things, prices are often delayed via Nasdaq – so DGS Purchase and Sales becomes a good management tool for up to the minute operations.”
Furthermore, Henden highlights that it is a great advantage that the solution is cloud-based, a natural next step.
“I think we are saving more man-years on digitalization. We have constantly developed our own solutions, including a separate platform, and have also received innovation funding for this.”