Sea Data Center becomes the main market data provider for Insula

Sea Data Center will provide Insula AS with data and analytics on Insula’s main species, delivered into a Power BI solution including interactive reports.

Sea Data Center, partner and official representative in Iceland for Norwegian global seafood software solution leader Maritech, is pleased to announce that Insula has selected Sea Data Center as their strategic provider of seafood market insight.

Insula is a Nordic seafood group with a focus on development, processing, and sales of seafood products.

Based in Iceland, Sea Data Center provides key global seafood market information and insight, bringing together a unique set of market intelligence and benchmarking tools which allow customers to overlay the latest seafood market supply and pricing trends against their own data.

Achieving maximum prices

The market data from Sea Data Center can be provided through both a web portal and as a data model integrated into the world leading analytics tool, Microsoft Power BI. With this agreement, Insula will obtain direct access to all market data collected by Sea Data Center with full flexibility in presentation and reporting of the data, including the ability to produce their own reports and benchmark their own company data against market data. This information can be vital to achieving maximum product prices.

Of great importance

We are looking forward to the cooperation with SDC and excited about the further digitalization of the seafood industry. Increasing market transparency and the ability to benchmark our product to secure competitive pricing is of great importance.

Edgar Heitmann, Head of Group Procurement at Insula

We are excited about the partnership with the highly professional management team of Insula, and happy to provide them with the latest available market data through our digital solution and online Sea Data platform. Insula is one of the world leaders in the whitefish sector, where is particularly strong.

Anna Björk Theodórsdóttir, Managing Director of Sea Data Center.